Go-to-Market Strategy for Early-Stage Startups
Your go-to-market strategy is how you'll reach customers and grow revenue. Here's how to build one.
Define Your ICP
- Who has the problem you solve?
- Who will pay for the solution?
- Where do they hang out?
Choose Your Channels
Organic
- Content marketing
- SEO
- Community building
Paid
- Paid ads
- Sponsorships
- Influencer partnerships
Direct
- Cold outreach
- Sales calls
- Events
Measure and Iterate
Track your CAC, conversion rates, and payback period. Double down on what works.